{"id":9628,"date":"2023-04-25T10:10:13","date_gmt":"2023-04-25T07:10:13","guid":{"rendered":"https:\/\/webgrams.com\/unlocking-profit-reducing-returns-in-online-fashion\/"},"modified":"2024-07-19T08:30:36","modified_gmt":"2024-07-19T05:30:36","slug":"unlocking-profit-reducing-returns-in-online-fashion","status":"publish","type":"post","link":"https:\/\/webgrams.com\/en\/blog\/unlocking-profit-reducing-returns-in-online-fashion\/","title":{"rendered":"Unlocking Profit: Reducing Returns in Online Fashion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9628\" class=\"elementor elementor-9628 elementor-5254\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca7d90 e-flex e-con-boxed e-con e-parent\" data-id=\"6ca7d90\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5441ab8 elementor-widget elementor-widget-heading\" data-id=\"5441ab8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Unlocking Profit: Reducing Returns in Online Fashion<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b20bc4 elementor-widget elementor-widget-image\" data-id=\"2b20bc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/webgrams.com\/wp-content\/uploads\/2023\/04\/reducing-returns-online-fashion-1024x685.jpg\" class=\"attachment-large size-large wp-image-9657\" alt=\"\" srcset=\"https:\/\/webgrams.com\/wp-content\/uploads\/2023\/04\/reducing-returns-online-fashion-1024x685.jpg 1024w, https:\/\/webgrams.com\/wp-content\/uploads\/2023\/04\/reducing-returns-online-fashion-300x201.jpg 300w, https:\/\/webgrams.com\/wp-content\/uploads\/2023\/04\/reducing-returns-online-fashion-768x513.jpg 768w, https:\/\/webgrams.com\/wp-content\/uploads\/2023\/04\/reducing-returns-online-fashion.jpg 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f5e9c elementor-drop-cap-yes elementor-drop-cap-view-stacked elementor-widget elementor-widget-text-editor\" data-id=\"f2f5e9c\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>One of the biggest challenges facing fashion ecommerce is the issue of sizing, a problem that has troubled offline retailers since the dawn of mass-produced clothing. The diversity of human body shapes and dimensions makes it difficult to establish uniform clothing sizes. Sizing can vary significantly from brand to brand and even within a single brand\u2019s product range.<\/p><p>The concept of sizing is inherently fluid. Brands tailor their sizing based on insights about their customers, resulting in different brands using different dimensions to represent sizes. While this approach offers consumers a broader range of fits, it also complicates the search for the perfect size. In a recent survey, 70% of consumers reported that finding clothes that fit was &#8220;very difficult.&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc690d7 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"dc690d7\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 .gallery-item{max-width:50%}.elementor-image-gallery .gallery-columns-3 .gallery-item{max-width:33.33%}.elementor-image-gallery .gallery-columns-4 .gallery-item{max-width:25%}.elementor-image-gallery .gallery-columns-5 .gallery-item{max-width:20%}.elementor-image-gallery .gallery-columns-6 .gallery-item{max-width:16.666%}.elementor-image-gallery .gallery-columns-7 .gallery-item{max-width:14.28%}.elementor-image-gallery .gallery-columns-8 .gallery-item{max-width:12.5%}.elementor-image-gallery .gallery-columns-9 .gallery-item{max-width:11.11%}.elementor-image-gallery .gallery-columns-10 .gallery-item{max-width:10%}}@media (min-width:480px) and (max-width:767px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:50%}}@media (max-width:479px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:100%}}<\/style>\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-9628 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"747\" height=\"496\" src=\"https:\/\/webgrams.com\/wp-content\/uploads\/2023\/04\/sizes.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/webgrams.com\/wp-content\/uploads\/2023\/04\/sizes.jpg 747w, https:\/\/webgrams.com\/wp-content\/uploads\/2023\/04\/sizes-300x199.jpg 300w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee29fe1 elementor-widget elementor-widget-heading\" data-id=\"ee29fe1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online Fashion Buyers Struggle with Fit\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3360235 elementor-widget elementor-widget-text-editor\" data-id=\"3360235\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Shopping for fashion online presents even more challenges. Consumers must rely on sizing charts, product descriptions, images, and information from brands and other shoppers. These strategies, however, often fall short.<\/p><p>A recent survey found that the primary reason for returns was incorrect size, fit, or color. Another survey revealed that 79% of fashion shoppers returned items due to dissatisfaction with fit or quality. Additionally, online shoppers sometimes return items because they look different in person than they did online. This lack of effective sizing solutions leads to purchases that fail to meet consumer expectations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5641aac elementor-widget elementor-widget-heading\" data-id=\"5641aac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Cost of Poor Fit for E-tailers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094fda5 elementor-widget elementor-widget-text-editor\" data-id=\"094fda5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When customers receive apparel that doesn\u2019t meet their expectations, return rates soar, and consumer confidence wanes. Returns due to poor fit or unmet expectations, as well as the practice of &#8220;bracketing&#8221; (ordering multiple sizes or colors to try on at home), are costly for online retailers. Companies often bear the costs of both outgoing and return shipping, along with the expenses of processing and restocking unwanted items.<\/p><p>The problem is extensive. Return rates for online fashion purchases range from 30% to 50%. Handling and processing returns cost businesses an average of $10 per return, not including the expense of sorting and redistributing merchandise. Furthermore, because apparel may be out of season by the time it\u2019s returned, retailers often have to discount returned items. Fewer than half of returned items are resold at full price.<\/p><p>Not all merchandise can be resold. Some items are donated or incinerated, which is costly for businesses and harmful to the environment. It\u2019s estimated that 25% of all returned items\u20145 billion pounds annually\u2014end up in landfills. Combined, online and offline returns cost retailers nearly $400 billion annually.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e4c14 elementor-widget elementor-widget-heading\" data-id=\"67e4c14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact on Margins and Brand Loyalty\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7b004 elementor-widget elementor-widget-text-editor\" data-id=\"ab7b004\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The costs of returns erode ecommerce\u2019s already slim margins. Online apparel retailers need higher margins per garment than their brick-and-mortar counterparts to cover higher customer acquisition, distribution, and return costs. As competition in fashion ecommerce intensifies, increasing sales volume and retaining loyal customers become crucial for brands&#8217; survival. Ensuring the right fit for customers is vital in this regard.<\/p><p>Returns not only strain finances but also risk customer loyalty. A difficult return experience can drive customers away, especially new ones. A recent report found that 31% of new customers wouldn\u2019t shop with a retailer again after a challenging return experience. Even repeat customers can become frustrated if they struggle to find the right size.<\/p><p>Customer reviews and testimonials are essential for online sales and conversions. A study found that 95% of users rely on reviews to evaluate products, and displaying reviews can increase conversions by up to 270%. Fit is a critical factor in these reviews; Amazon even has a category for fit feedback. Positive and negative reviews significantly impact prospective customers, as do social media posts. According to a lifestyle monitor, 46% of consumers aged 25 to 34 use social media to find new fashion ideas, and 82% of consumers are likely to buy a product recommended by a micro-influencer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8e6fd elementor-widget elementor-widget-heading\" data-id=\"5d8e6fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solutions to the Fit Problem\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9bfbe elementor-widget elementor-widget-text-editor\" data-id=\"dd9bfbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Improving fit technology presents a significant opportunity for fashion brands to enhance customer experience and reduce return rates. Several companies are developing fit technology, including My Size, Hemster, and True Fit. Other companies like TailorGuide, Sizer.me, Virtusize, and Asos also offer solutions such as virtual try-on tools, personalized measurements, and fit-based searches.<\/p><p>Fashion retailers can take additional steps to improve customer experiences and reduce returns:<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5448b0b e-flex e-con-boxed e-con e-parent\" data-id=\"5448b0b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b1e5a9 e-con-full e-flex e-con e-child\" data-id=\"6b1e5a9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ad10323 e-flex e-con-boxed e-con e-child\" data-id=\"ad10323\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c61ddf6 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ygency-info-box\" data-id=\"c61ddf6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ygency-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"ygency-info-box text-left icon-left\">\r\n                        <div class=\"box-content\">\r\n                                    <h3 class=\"box-title\">\r\n                                <span class=\"box-icon\">\r\n                                                <i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>                                    <\/span>\r\n        <span class=\"title-text\">Detailed Product Information<\/span>                    <\/h3>\r\n                                <p class=\"description\">Provide detailed product information, including fabric descriptions and garment measurements.\n<\/p>            <\/div>\r\n                                <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31be3eb elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ygency-info-box\" data-id=\"31be3eb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ygency-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"ygency-info-box text-left icon-left\">\r\n                        <div class=\"box-content\">\r\n                                    <h4 class=\"box-title\">\r\n                                <span class=\"box-icon\">\r\n                                                <i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>                                    <\/span>\r\n        <span class=\"title-text\">Size Guides<\/span>                    <\/h4>\r\n                                <p class=\"description\">Create size guides with multiple points of measurement.\n<\/p>            <\/div>\r\n                                <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b7fe0 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ygency-info-box\" data-id=\"f7b7fe0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ygency-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"ygency-info-box text-left icon-left\">\r\n                        <div class=\"box-content\">\r\n                                    <h4 class=\"box-title\">\r\n                                <span class=\"box-icon\">\r\n                                                <i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>                                    <\/span>\r\n        <span class=\"title-text\">instructions<\/span>                    <\/h4>\r\n                                <p class=\"description\">Publish instructions for taking accurate measurements.\n<\/p>            <\/div>\r\n                                <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41affd0 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ygency-info-box\" data-id=\"41affd0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ygency-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"ygency-info-box text-left icon-left\">\r\n                        <div class=\"box-content\">\r\n                                    <h4 class=\"box-title\">\r\n                                <span class=\"box-icon\">\r\n                                                <i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>                                    <\/span>\r\n        <span class=\"title-text\">Diverse Fit Models<\/span>                    <\/h4>\r\n                                <p class=\"description\">Offer diverse fit models to showcase each item.\n<\/p>            <\/div>\r\n                                <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9059b3 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ygency-info-box\" data-id=\"d9059b3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ygency-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"ygency-info-box text-left icon-left\">\r\n                        <div class=\"box-content\">\r\n                                    <h4 class=\"box-title\">\r\n                                <span class=\"box-icon\">\r\n                                                <i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>                                    <\/span>\r\n        <span class=\"title-text\">High-Quality Images<\/span>                    <\/h4>\r\n                                <p class=\"description\">Display multiple high-quality images from various angles.\n<\/p>            <\/div>\r\n                                <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d756d3a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ygency-info-box\" data-id=\"d756d3a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ygency-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"ygency-info-box text-left icon-left\">\r\n                        <div class=\"box-content\">\r\n                                    <h4 class=\"box-title\">\r\n                                <span class=\"box-icon\">\r\n                                                <i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>                                    <\/span>\r\n        <span class=\"title-text\">Feedback <\/span>                    <\/h4>\r\n                                <p class=\"description\">Encourage honest feedback and customer photos.\n<\/p>            <\/div>\r\n                                <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fcf030 e-flex e-con-boxed e-con e-parent\" data-id=\"3fcf030\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a39d2a elementor-widget elementor-widget-heading\" data-id=\"9a39d2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adapting to Changing Consumer Demands\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb11b9 elementor-widget elementor-widget-text-editor\" data-id=\"0bb11b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The year 2020 has been a turning point for online commerce, with many consumers shopping online for the first time. To maintain this momentum and meet evolving customer needs, online apparel sellers must continue innovating to reduce returns. By doing so, they can increase revenue, reduce waste, and build lasting customer loyalty.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1dc6f e-con-full e-flex e-con e-parent\" data-id=\"9c1dc6f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-4587aec e-flex e-con-boxed e-con e-child\" data-id=\"4587aec\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-891562a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ygency-section-title\" data-id=\"891562a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"ygency-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ygency-section-title\">\r\n\t\t\t\t\t\t<div class=\"subtitle\">\r\n\t\t\t\t\t\t\t\t<span class=\"title-arrow\">\r\n\t\t\t\t\t<svg viewBox=\"0 0 38 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 11.5H36.5L28 1\" stroke=\"#000000\"\/><\/svg>\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"subtitle-text\">\r\n\t\t\t\t\tLets Work Together\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\">\r\n\t\t\t\t\t\t\t\t<span class=\"main-text\">\r\n\t\t\t\t\tNeed Help with Your Fashion Store?\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"split-text\">\r\n\t\t\t\t\tLet's Talk!\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603cef7 elementor-invisible elementor-widget elementor-widget-ygency-button\" data-id=\"603cef7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ygency-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ygency-button-wrapper\">\r\n\t\t\t<a class=\"ygency-button icon-right hover-normal\" href=\"https:\/\/calendly.com\/webgrams\/30min\">\r\n\t\t\t\t<span class=\"button-text\">\r\n\t\t\t\t\tSCHEDULE A CALL        \t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"button-icon\">\r\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54dfe38 e-con-full e-flex e-con e-child\" data-id=\"54dfe38\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a20c512 elementor-widget elementor-widget-ygency-scroll-text\" data-id=\"a20c512\" data-element_type=\"widget\" data-widget_type=\"ygency-scroll-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"ygency-scroll-text scroll-left\">\r\n\t\t\t\t\t<span class=\"scroll-text-inner\">\r\n\t\t\t<span class=\"text\">\r\n\t\t\t\tLet\u2019s Work Together\t\t\t<\/span>\r\n\t\t\t<span class=\"divider\">\r\n\t\t\t\t&nbsp;\t\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t\t\t<span class=\"scroll-text-inner\">\r\n\t\t\t<span class=\"text\">\r\n\t\t\t\tLet\u2019s Work Together\t\t\t<\/span>\r\n\t\t\t<span class=\"divider\">\r\n\t\t\t\t&nbsp;\t\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t\t\t<span class=\"scroll-text-inner\">\r\n\t\t\t<span class=\"text\">\r\n\t\t\t\tLet\u2019s Work Together\t\t\t<\/span>\r\n\t\t\t<span class=\"divider\">\r\n\t\t\t\t&nbsp;\t\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t\t\t<span class=\"scroll-text-inner\">\r\n\t\t\t<span class=\"text\">\r\n\t\t\t\tLet\u2019s Work Together\t\t\t<\/span>\r\n\t\t\t<span class=\"divider\">\r\n\t\t\t\t&nbsp;\t\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The diversity of human body shapes and dimensions makes it difficult to establish uniform clothing sizes. Sizing can vary significantly from brand to brand and even within a single brand\u2019s product range.<\/p>\n","protected":false},"author":6,"featured_media":9686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1,21],"tags":[75,76],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlocking Profit: Reducing Returns in Online Fashion | Webgrams<\/title>\n<meta name=\"description\" content=\"Discover how online fashion retailers can cut returns and boost satisfaction by solving sizing issues with innovative fit solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webgrams.com\/en\/blog\/unlocking-profit-reducing-returns-in-online-fashion\/\" \/>\n<meta property=\"og:locale\" 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